By Erin Sandstrom | Aug. 27, 2024

Welcome to my brand, where creativity meets well-being. As a passionate video creator and educator, I have embarked on a journey to cultivate a space that promotes relaxation and self-care. Six months ago, I began producing ambient videos on YouTube, focusing on animated and visual content that harnesses the power of various tools, including artificial intelligence. This endeavor has allowed me to express my creativity while exploring the innovative possibilities that technology offers.

My primary goal is to create an environment where both my viewers and I can unwind and temporarily set aside our stresses. I believe that everyone deserves a sanctuary to recharge and find peace amidst the chaos of daily life. This vision inspired me to expand my offerings beyond video content, leading to the launch of my Shopify store. Here, I aim to provide unique products that help my customers feel special and enhance their overall well-being.

Three months ago, I began designing merchandise that aligns with the ethos of my channel. Initially, I planned to wait until my YouTube channel reached 500 subscribers before introducing any products. However, life took an unexpected turn when my teaching position was eliminated, prompting me to pivot my focus. While I continue to embrace my role as an educator, I have discovered a renewed sense of purpose in creating videos and managing my Shopify store.

Through my brand, I aspire to uplift and support my viewers and customers during challenging times. I understand the importance of having a reliable source of comfort and inspiration, especially when life becomes overwhelming. My mission is to provide not only engaging content but also tangible items that serve as reminders of self-worth and resilience.

In conclusion, my brand is a reflection of my commitment to fostering a sense of community and well-being. I invite you to join me on this journey as we explore the intersection of creativity, relaxation, and personal growth. Together, we can create a space that celebrates individuality and encourages a healthier, happier life. Thank you for being a part of this exciting adventure!